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How Consumer Neuroscience Helps Marketing

Through brain imaging, researchers monitored brain activity during wine tasting. In all tests, the wine was in the same price range. When test subjects were told the wine cost $90 per bottle, higher levels of pleasure were detected in the brain than when a $10 per bottle price was mentioned.

Consumer Neuroscience Sales Marketing

Price can definitely influence the perceived quality of a product. What this means for Neuromarketing is that lower prices may not increase sales. A higher price can increase a shopper’s subjective estimate of the quality of the product and sell more.

What Marketing Secrets Has Neuroscience Revealed?

All marketing is about decisions. Convincing consumers to buy is the goal. Your gut feelings about what works may not be correct. Your ad agency often gets it wrong.

Neuroscience research has discovered that more than 95% of decisions that people make are unconscious.

Using brain imaging during decision making, researchers found that many decisions are made using the oldest parts of the brain. Those brain structures deal with instincts, danger avoidance and pleasure. Such primitive reactions are made very quickly, without thinking or analysis. Only when a decision requires extensive reasoning are other parts of the brain activated. What that discovery means to marketing is striking. Seemingly minor changes in your messages can deliver stronger positive responses by your customers. Neuromarketing works because it is based on a thorough understanding of how the human brain functions.

Increase Your Revenues with Consumer Neuroscience

As you learn more about the connection between brain activity and decision-making, you’ll begin to see why revamping your marketing techniques is urgently needed. By triggering positive decision-making, you can increase conversion rates, lead generation and sales. Neuromarketing isn’t a trick. Making it work requires a thorough understanding of its principles. It needs to be an integral part of your entire campaign.

How Cognitive Biases Influence Buying Decisions – Learn how to persuade more potential customers to buy your products and services by understanding the Neuroscience of consumer decisions.
Price to Sell with Relativity Bias – Double or triple your sales by setting prices the right way. Help customers choose the right options at the right prices.
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