Neuromarketing TED Talk
- What Is Neuromarketing? Why does it matter?
- How can you harness its power to grow your business?
On May 18th, 2019, I had the privilege to deliver a TED Talk about Neuromarketing. It has been well received by experts in the field as well as the general public. Many business schools around the world have incorporated my talk into their curriculums.
Squeezing such a complex subject into less than 18 minutes, though, was a daunting challenge. That time constraint forced me to take a fresh look at Neuromarketing. After all, several decades of research in the fields of Neuroscience, Social Psychology, Behavioral Economics and Data Science have built the scientific foundation for this emerging field.
To summarize everything that has been learned over the last 2-3 decades in such a compact presentation, I decided to focus on the core of Neuromarketing. That core is that our unconscious, emotional experiences have the strongest influence on our buying decisions. Since the TED audience would be made up of both consumers and business leaders, I decided to present it in a way that informed both groups.
When you watch the talk, you’ll learn the basics of Neuromarketing, which studies consumers’ decision-making and applies that knowledge in marketing and advertising. I broke the subject down into these sections.
- How do we make decisions? Rationally or emotionally?
- How do unconscious emotions influence our decisions?
- How does Neuroscience interface with marketing?
- Why does Neuromarketing matter?
- Are we in control of our decisions? Can unnoticed influences affect them?
- Is there a “Buy Button” in our brains?
- How do subtle cues influence our decision-making?
- How can Neuromarketing make a positive impact?
Learn What Neuromarketing Is
In this short video, I present each topic through clear examples of marketing and decision-making. I show how science explains the results. You’ll learn how many very successful companies use these new techniques. You’ll see familiar examples of Neuromarketing in action. You’ll also discover how companies like Amazon use common brain biases to influence customers’ choices. I also explain some of the misunderstandings people have about these new marketing techniques. You can expect some surprising revelations about how our minds work.
Understanding the basics of neuromarketing is important to consumers and businesses alike. It has the potential to be a real game changer in many ways. We all want to make an impact and help others to thrive. I finish up the talk by offering a humorous story about how the tiniest, most subtle influences can produce a major impact.