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What Neuromarketing Reveals about Buying Decisions

In a Columbia University study, researchers tested the “less is more” marketing concept.

What Is Neuromarketing

They presented customers with two scenarios. In one, 24 fruit jam flavors were available for purchase. In the other, only 6 were offered. Only 3% of customers made a purchase when 24 choices were present. When just 6 were available, 30% made a purchase. When the brain faces too many options, it has a difficult time making decisions.

Drive up Sales with Neuromarketing

During the last 2-3 decades, Neuroscience research has revolutionized our understanding of consumer behavior. Increasing scientific evidence has shown that consumers’ buying decisions are influenced primarily by their unconscious emotions and intuition. This contradicts the outdated belief that consumers make conscious, logical decisions.

What is Neuromarketing? It is the application of Neuroscience, Psychology and Economics insights into marketing and advertising.
What Is Neuromarketing Neuro Sales

Neuromarketing has been widely used by the most successful corporations. Amazon, Facebook, Google, Coca Cola, and BMW have become dominant in their industries. By taking advantage of advanced Neuromarketing, those companies are able to attract more loyal customers. They have proven that this novel approach to marketing and advertising works in improving branding and driving up sales conversion rates.

Enhance Your Marketing and Advertising with Neuroscience

Taking maximum advantage of Neuroscience discoveries in driving up sales isn’t simple. Just applying a few techniques here and there will produce only spotty results, or even a negative outcome when done poorly. For example, stimulating a website visitor to click through to an additional page won’t boost conversion rates unless that page also uses effective decision-inducing techniques. Neither will a powerful PPC ad that delivers a potential lead to an irrelevant landing page.

For maximum impact, advertising and branding guided by Neuroscience must be used consistently. Only then can they trigger sales or generate leads effectively. Amazon knows that. Facebook uses Neuromarketing techniques to maximize conversion on its website. You should follow their lead. We’d love to help.

Scott Hubbard Outstanding business partner! The service is incredible! Best investment I have made in my business in the last 12 years. Incredible people to work with and they are thinking about our company all the time. Our leads and sales have been going very strong. Our revenues have been going up every year since we hired Neuromarketing Services. We are able to dominate in a very competitive market because of our smart marketing. ~ Scott Hubbard, Owner, Atlantis Pools
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