Neuromarketing Services

What Is Neuromarketing?

What influences your customers’ buying decisions the most? Is it low price? Is it your brand? Is it high quality? Is it customer service? Do your customers even know why they buy what they buy?

What is neuromarketing

In 1999, two university researchers conducted a study at a wine store to see if in-store music could change shoppers’ wine selections. What these two researchers found surprised everyone. On the days when French music was played, French wine outsold German wine by 3 times. On the days when German music was played, German wine outsold French wine by 3 times. Over 90% of the shoppers surveyed after purchase said that they were unaware of the music played.

This study illustrates how important the unconscious mind is in shoppers’ decision-making. Contrary to our long-held belief that consumers rely on reason and logic for their buying decisions, we now know that intuition and emotion play a much more important role than previously thought. Neuromarketing lets you tap into the power of the unconscious mind to better persuade your customers.

Neuromarketing vs. Traditional Marketing

All marketing strategies are designed to get consumers to make decisions. Understanding that decision-making process has always been a hit-or-miss proposition. During the past 20 years, neuroscience research has yielded surprising insights on how consumers respond to advertising. Now, we no longer have to guess why consumers prefer certain products or services, while ignoring others.

Neuromarketing is turning the world of advertising and marketing upside down.

Understanding of consumer behavior based on neuroscience studies is referred to as neuromarketing. Since its introduction, neuromarketing has helped businesses of all sizes sell their products and services with maximum effectiveness.

Neuroscience Helps Understand Consumer Behavior

Neuroscience investigates how the brain works. When applied to marketing research, it tries to find out how the brain makes buying decisions. How does a product affect emotion? Are consumers aware of how they choose products or services? What marketing message catches their attention the most? How does price affect their choices?

Today, technology like Functional Magnetic Resonance Imaging (fMRI) lets researchers look at brain activity in real time.

Now, what parts of the brain are activated by a wide range of stimuli can be viewed and analyzed. Neuroscientists can even watch brain activity as individuals actively make decisions. What is being learned has surprised almost everyone.

Harness the Power of Neuromarketing

Beat Your Competition with Neuroscience Marketing

We are a premier neuromarketing service company in the U.S., led by Dr. Terry Wu. Dr. Wu studied neuroscience at Duke University and Vanderbilt University. He earned his Ph.D. in neuroscience at Vanderbilt University in 1998. He leads a group of web designers, SEO experts and content creators to apply neuromarketing techniques in helping clients achieve maximum results. We want to help you understand what neuromarketing is. We’ll show you what has been discovered. On the pages of this website, you’ll learn why some internet marketing efforts succeed while others fail. We’ll break down many common misconceptions about online marketing and show you how to create the most successful strategies.

We’ll help you take advantage of the latest research insights to convince your potential customers to make favorable decisions.

Our goal is to help you boost conversion, increase leads, and improve sales. We hope you’ll explore the links and articles here and become better informed. We’ll also be happy to discuss this new scientific approach with you and show you how we can help your business grow.

“Terry has great insights into how our minds work and he is tremendous at showing his audience how those insights can be used to improve their marketing.” – Bill HellKamp, President of Professional Sales Association
Over 95% of buying decisions are made unconsciously by consumers. Do you know what triggers your potential customers’ actions? Get a FREE In-Depth Analysis