Apply Neuroscience to Boost Sales and Marketing
Most so-called insights come from unverifiable anecdotes and made-up stories. Trainers and speakers keep spinning the same old content and fabricating new stories. There is little evidence that anecdote-based teachings produce desired outcomes. Salespeople wind up going through training after training but still don’t have any solid skills.
They are impossible to interpret. Many invisible factors likely contribute to the outcomes. Each sales situation is unique, and each buyer is different. What works in one situation may fail miserably in another.
Dr. Terry Wu brings the Neuroscience of Human Decisions to sales and marketing training to equip salespeople and marketers with proven tools that work reliably and predictably. He applies the Neuroscience of Sales and Marketing in his consulting service to give his clients a competitive advantage.
Apply Neuroscience to Enhance Leadership
Chasing the latest fad has become a fad. For example, most leadership training programs start with finding the elusive Why for participants. Flushing out the Why has turned into a virtual signaling contest but nothing else. Participants often feel pressured to make up a phony one to go along with the program. It doesn’t make anyone a better leader. It is a popular get-rich-quick scheme for clueless leadership trainers and speakers.
Have we learned any profound lessons from storytelling? Con artists like Elizabeth Holmes and Sam Bankman-Fried climbed to the top by selling fiction. The leadership industry did its fair share in promoting those con artists to stardom by letting them grace the main stage of the most prestigious conferences and events.
They go through a long list of skills, such as communication, trust, empathy, and authenticity. If one skill is hot on the market, everyone starts talking about it. When the word “vulnerability” hit the mainstream, an army of speakers and trainers thought they just found a new gold mine.
Neuroscience-Driven Sales and Leadership Training
Dr. Terry Wu has revamped sales and leadership training by teaching the Neuroscience of Why Consumers Buy and Why People Follow. Gone are the days when rare anecdotes and made-up stories filled the curriculums. For the first time, salespeople, marketers, and leaders can apply science to enhance their skills. Neuroscience is no longer out of reach for non-neuroscientists. Dr. Wu makes science understandable, relatable, and actionable.
- Sales Training Workshop: The Neuroscience of Selling ~ Participants will learn about consumers’ decision-making in this workshop. They will differentiate between emotional thinking and rational reasoning. They will practice skills supported by scientific research. They will gain new tools to persuade customers and influence their decisions.
- Leadership Training Workshop: The Neuroscience of Leadership ~ Participants will learn what shapes leaders’ and followers’ behaviors in this workshop. They will explore and practice a new innovative leadership framework backed by Neuroscience. This framework will guide them to keep followers feel safe and prevent burnout. It will improve the quality of their decisions. It will give them tools to bring people together to build strong teams and cultures.
Dr. Terry Wu ~ Sales and Leadership Speaker
Dr. Terry Wu provides a groundbreaking sales, marketing, and leadership approach. He has uncovered new scientific insights into why people buy and follow. His knowledge helps explain and predict human behaviors regarding buying, leading, and following. Best of all, Dr. Wu has made complex science relatable and actionable to non-scientists. Salespeople, marketers, and leaders can rely on the science of human behavior to produce successful and predictable outcomes.
Most sales trainers and leadership speakers offer nothing more than pep talks with little substance. Traditional methodologies have become irrelevant in the age of our advancing understanding of the brain. Don’t wait until your competitors know what Dr. Wu teaches. Reach out to him and let him demonstrate a new way to sell and lead.