The Neuroscience of Sales Training Workshop
- What if you knew how to reduce buyers’ anxiety?
- What if you relied on Neuroscience to sell more?
- What if you used pricing to motivate buyers?
- What if you made your pitch more persuasive?
For so many decades, sales people have been taught how to sell. But they know little about how customers decide to buy. That weakness in sales training has led to unpredictable and unreliable outcomes.
There are tens of thousands sales trainers and speakers who teach selling solely based on their own personal experiences or rare anecdotes. The uniqueness of each situation makes their techniques worthless. In contrast, this Neuroscience-based workshop teaches you and your team the latest Science of Why Consumers Buy.
Workshop: Why the Brain Buys
Neuroscience research has shown that consumers make unconscious buying decisions in highly predictable ways. By studying how the brain decides why, what, when and where to buy, Dr. Wu has built a new, science-proven framework that is focused on Why Customers Buy.
Dr. Wu applies a holistic approach to understanding various emotions involved in making a purchase. He has uncovered many science-proven techniques and skills that empower salespeople to better persuade their customers and outsmart their competition.
Learning Objectives ~ Get answers to:
- How are buying decisions shaped by invisible influences?
- Why is applying social influence a powerful technique?
- What is the right number of choices for customers?
- How do prices motivate your buyers’ decisions?
- How to use questions to convince your clients to buy?
- What discounts appear most attractive to buyers?
Actionable Takeaways ~ Get insights into:
- How do you increase buyers’ commitment to your proposals?
- When are the best times to schedule sales meetings?
- How do you leverage the power of “FREE?”
- How do you guide buyers to make their decisions?
- Why does decision fatigue kill sales?
- How do you use color to influence buyers?
Amazon broke the traditional sales approach by giving its customers total control. It is focused on reducing its customers’ decision anxiety.
Sell More by Helping Customers Buy
Unlike most speakers and trainers, we use the latest scientific research and turn it into practical techniques. Our approach produces more successful and predictable results. We give you a brand-new perspective on selling that has been proven to be extremely successful. We don’t use our own experiences or anecdotes. We don’t recycle other speakers and trainers’ material.
In this science-based program created and taught by Dr. Wu, you will learn a NEW set of skills. You will also learn the science behind those skills so you have full confidence in applying them.
Customized Neuroscience Sales Training
This workshop is highly customized for your business and sales team. Before the workshop, we will interview your select team members to understand the main hurdles and identify weaknesses. We will review your proposals and presentations. We will address specific problems during the workshop and use your examples so that you learn techniques and strategies specifically designed to improve your outcomes.
This workshop is conducted either in person or virtually. Choose one of the two options that fits your needs and budget.
- One 3-hour session: This option includes ALL unique, science-proven techniques. We help you customize these techniques to meet your buyers’ needs and reduce their decision anxiety.
- Two 3-hour sessions: This option includes ALL content in Option #1, plus LOTS of advanced science-proven techniques. You won’t find such techniques in generic, anecdote-based training.
Whether it is in-person or virtual, we offer you a FREE 2-hour follow-up session with your team within 3 months of the workshop. We will provide additional insights to boost your revenue and improve your conversion rate.