The Neuroscience of Sales Training Workshop

What if you knew how to reduce buyers’ anxiety?
What if you relied on Neuroscience to sell more?
What if you used pricing to motivate buyers?
What if you made your pitch more persuasive?

A good salesperson knows how to sell. A great salesperson knows Why the Brain Buys.

For so many decades, sales people have been taught how to sell. But they know little about how customers decide to buy. That weakness in sales training has led to unpredictable and unreliable outcomes.

2+ million people have watched Dr. Terry Wu speak about the Neuroscience of consumer decision-making on Big Think, TED Talk, and CNBC.

There are tens of thousands sales trainers and speakers who teach selling solely based on their own personal experiences or rare anecdotes. The uniqueness of each situation makes their techniques worthless. In contrast, this Neuroscience-based workshop teaches you and your team the latest Science of Why Consumers Buy.

Workshop: Why the Brain Buys

Neuroscience research has shown that consumers make unconscious buying decisions in highly predictable ways. By studying how the brain decides why, what, when and where to buy, Dr. Wu has built a new, science-proven framework that is focused on Why Customers Buy.

Reducing buyers’ decision anxiety is the most important job of a salesperson and is the primary focus of this workshop. 100% Vistage members who have attended this workshop recommend it. They have rated it 4.8/5 for its content, applicability and delivery.

Dr. Wu applies a holistic approach to understanding various emotions involved in making a purchase. He has uncovered many science-proven techniques and skills that empower salespeople to better persuade their customers and outsmart their competition.

Learning Objectives ~ Get answers to:

How are buying decisions shaped by invisible influences?
Why is applying social influence a powerful technique?
What is the right number of choices for customers?
How do prices motivate your buyers’ decisions?
How to use questions to convince your clients to buy?
What discounts appear most attractive to buyers?

Actionable Takeaways ~ Get insights into:

How do you increase buyers’ commitment to your proposals?
When are the best times to schedule sales meetings?
How do you leverage the power of “FREE?”
How do you guide buyers to make their decisions?
Why does decision fatigue kill sales?
How do you use color to influence buyers?

Amazon broke the traditional sales approach by giving its customers total control. It is focused on reducing its customers’ decision anxiety.

Amazon doesn’t sell anything. It helps its customers buy everything. That is Amazon’s secret to its tremendous success.

Neuroscience Sales Workshop Trainer Speaker

Sell More by Helping Customers Buy

Unlike most speakers and trainers, we use the latest scientific research and turn it into practical techniques. Our approach produces more successful and predictable results. We give you a brand-new perspective on selling that has been proven to be extremely successful. We don’t use our own experiences or anecdotes. We don’t recycle other speakers and trainers’ material.

Traditional sales trainers have run out of recycled material. They keep adding new spins to old, ineffective techniques, like creating value propositions, delivering presentations, handling objections, asking questions, and pressuring buyers.

In this science-based program created and taught by Dr. Wu, you will learn a NEW set of skills. You will also learn the science behind those skills so you have full confidence in applying them.

Customized Neuroscience Sales Training

This workshop is highly customized for your business and sales team. Before the workshop, we will interview your select team members to understand the main hurdles and identify weaknesses. We will review your proposals and presentations. We will address specific problems during the workshop and use your examples so that you learn techniques and strategies specifically designed to improve your outcomes.

This workshop is conducted either in person or virtually. Choose one of the two options that fits your needs and budget.

One 3-hour session: This option includes ALL unique, science-proven techniques. We help you customize these techniques to meet your buyers’ needs and reduce their decision anxiety.
Two 3-hour sessions: This option includes ALL content in Option #1, plus LOTS of advanced science-proven techniques. You won’t find such techniques in generic, anecdote-based training.

Whether it is in-person or virtual, we offer you a FREE 2-hour follow-up session with your team within 3 months of the workshop. We will provide additional insights to boost your revenue and improve your conversion rate.

At the start of the pandemic, when things looked bleak, a bright spot appeared. Dr. Terry Wu, was recommended to me as a powerful, leading voice in Neuromarketing. Terry was immediately open to sharing his research insights to help my international MBA students understand the brain and what impacts the buy. Terry comes at decision-making using various topics and positions. I learn every time he addresses my students. Because he is a clear and compelling presenter, I have reached out to book him in my courses in Paris and NYC. If you ask me what’s one good thing that came out of the pandemic for my business, I will say, it’s meeting Dr. Terry Wu. ~ Trish Rubin, Brand Consultant, Global Marketing Instructor at Baruch College of CUNY and IESEG School of Management in Paris and Lille

Check Our Availability