The Neuroscience of Sales Training Workshop

• What if you knew how to reduce buyers’ anxiety?
• What if you used pricing to motivate buyers?
• What if you made your pitch more persuasive?

Sales trainers and speakers only teach salespeople how to sell. But they know little about why customers buy. This weakness in sales training has led to unpredictable and unreliable outcomes.

Tens of thousands of sales trainers and speakers teach selling solely based on their own experiences or rare anecdotes. There is no way to verify their stories. The uniqueness of each situation makes their techniques worthless. Dr. Wu teaches you and your team the Science of Why Consumers Buy and its real-world applications in the following Neuroscience-powered workshop.

Workshop: Why the Brain Buys

Neuroscience research has shown that consumers make unconscious buying decisions in highly predictable ways. Dr. Wu has built a new, science-proven framework that centers on Why Customers Buy by studying how the brain decides why, what, when, and where to buy.

Dr. Wu applies a holistic approach to understanding the various emotions involved in purchasing. He has uncovered many evidence-supported techniques and skills that empower salespeople to better persuade their customers and outsmart their competition.

Learning Objectives ~ Get answers to:

• How do invisible influences shape buyers’ decisions?
• Why is social influence so powerful?
• What is the correct number of choices for customers?
• How do prices motivate buyers’ decisions?
• Can you use questions to convince clients to buy?
• What discounts appear most attractive to buyers?

Actionable Takeaways ~ Get insights into:

• How do you increase buyers’ commitment to your proposals?
• When are the best times to schedule sales meetings?
• How do you leverage the power of “FREE?”
• How do you guide buyers to make their decisions?
• Why does decision fatigue kill sales?
• How do you use color to influence buyers?

Amazon broke the traditional sales approach by giving its customers total control and reducing their decision anxiety.

Sell More by Helping Customers Buy

Unlike most speakers and trainers, Dr. Wu distills the latest scientific research and turns it into practical techniques. His approach produces more successful and predictable results. He gives you a new perspective on selling that has been proven highly successful. He doesn’t rely on his own experiences or anecdotes. He doesn’t recycle other speakers’ and trainers’ materials.

In Dr. Wu’s Neuroscience-driven program, you will learn a NEW set of skills. You will also learn the science behind those skills so you have complete confidence in applying them.

Customized Neuroscience Sales Training

This workshop is highly customized for your business and sales team. Before the training session, Dr. Wu will interview your select team members to understand the main hurdles and identify weaknesses. He will review your proposals and presentations. He will address specific problems during the workshop and use your examples so that you learn techniques and strategies specifically designed to improve your outcomes.

Choose one of the two options to fit your needs and budget.

• One 3-hour session: This option includes ALL unique, science-proven techniques. Dr. Wu will help you customize these techniques to meet your buyers’ needs and reduce their decision anxiety.
• Two 3-hour sessions: This option includes ALL content in Option #1, plus LOTS of advanced techniques. You won’t find such techniques in generic, anecdote-based training.

Dr. Wu offers a FREE 2-hour follow-up session with your team within 3 months of the workshop. He will provide additional insights to boost your revenue and improve your conversion rate.