Neuromarketing Services

How Neuroscience Powers Marketing

Can a product or business name boost or limit sales? How does the brain prefer simple instead of complicated information without conscious awareness?

Neuroscience Marketing

One study looked at how three-letter company stock symbols performed within the first 6 months. Researchers found that easy-to-pronounce letter combinations, like KAR, did better than unpronounceable symbols like XBR. The brain recognizes combinations of letters as words and struggles with hard-to-pronounce combinations.

Fast vs. Slow Thinking

Princeton psychologist Daniel Kahneman, a Nobel Prize winner in Economics, has narrowed the decision-making process in the brain to fast and slow thinking. That makes things easier to grasp and use when considering marketing strategies. Marketing is all about persuade customers to make favorable decisions.

Dividing brain functions into fast and slow thinking systems lets us think about marketing in new ways.

The human brain is incredibly complicated. It is made up of multiple subsystems that interact to enable everything we do and think about. Understanding consumers’ decision-making has a direct impact on marketing products and services. It reveals the secrets on how we decide what to buy. Fast thinking takes place unconsciously, while slow thinking engages reasoning and analysis. A purchase decision depends on both ways of thinking. Understanding when and how these two ways of thinking are activated is essential.

MRI Reveals Secrets of the Thinking Brain

Recently, functional Magnetic Resonant Imaging or fMRI, lets researchers visualize parts of the brain while making decisions. Neuroscientists use fMRI to visualize what parts of the brain are active in different situations. More active portions of the brain light up on fMRI displays, due to increased blood flow. What has been discovered during decision making in the brain has revolutionized our understanding on how consumers choose what products and services to buy.

The implications of fMRI research for marketing, especially on the internet, are huge.

Applying Neuroscience in Web Design, SEO and PPC

Although much has been learned about how the human brain makes decisions, interpreting that scientific research isn’t simple. Just using a few tips found on a neuromarketing blog won’t get effective results. Instead, consumer neuroscience concepts must be used throughout websites, SEO, social media and PPC marketing campaigns. Major internet corporations hire experienced neuroscientists and psychologists to guide implementation of neuromarketing. Finding a neuromarketing company that specializes in neuro web design, AdWords PPC and search engine optimization will make your business stay ahead of the competition. An internet marketing firm operated by neuroscientists can help any company use these strategies to dramatically increase lead generation and sales.

Why Do You Need to Hire a Neuromarketing Firm? – Applying neuroscience knowledge in internet marketing requires a thorough understanding of the underlying science.
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