Neuromarketing Services

What Neuroscience Reveals About Buying Decisions

How do customers assess prices during decision-making? Can our perceived value of a product be influenced by factors other than reason and logic?

Neuromarketing Making Buying Decisions

Researchers at Duke University did a study to see whether consumers evaluate products in a rational manner. They asked subjects how much they would pay for a wireless keyboard. Before that, though, they asked the subjects to write down the last two digits of their social security number. Surprisingly, those who wrote down higher numbers were willing to pay 200-300% more for the keyboard than those who wrote down lower numbers. The perceived value was determined by a completely unrelated number. This finding reveals the important role of the unconscious mind in our buying decisions.

Understanding Consumers’ Decision-Making

Over the past 100 years, advertising agencies have been trying new ways to sell products and services. Some of them have worked, but many have failed miserably. Most people remember the “New Coke” debacle. Coca Cola launched a new product and spent millions of dollars promoting its new taste. The attempt was an utter failure. Consumers simply rejected “New Coke.” From Ford’s Edsel to Sony’s Betamax video recorder, costly marketing flops are easy for most people to recall.

Consumers make most decisions quickly and subconsciously, without much thinking.

What all marketing failures have in common is a lack of the knowledge of the consumer’s decision-making process. Neuroscientists have helped us learn what makes consumers buy, using breakthrough technology like fMRI scanning. Understanding why people decide what to do and what not to do can help businesses avoid costly mistakes. Triggering your customers’ buying decisions can drive up your sales and profits.

Power Up Your Conversion with Neuroscience

The phenomenal success of the best-known websites is due in part to applied Neuromarketing research. Over the past decade, Neuromarketing has become a primary guiding force. Although consumer neuroscience strategies may not be noticed by the average consumer, their subtle impact on sales and conversions is remarkable. Many of the recent design changes on Amazon, Facebook and countless corporate websites are powered by brain research. The effect on profitability can be dramatic.

Smaller businesses, too, are recognizing the need for these techniques. Many are trying to implement Neuromarketing on a piecemeal basis. After only spotty results, though they’re turning to the few Neuromarketing firms that specialize in neuro web design, SEO and AdWords advertising for help. These scientific approaches work best when integrated throughout an overall marketing plan.

How Loss Aversion Bias Impacts Buying Decisions – Neuroscience research reveals what drives consumers to buy. You can apply subtle cues to motivate your customers to take action.
How to Use Visual Cues and Optimized Web Design for Higher Conversion – Find out why some photos, images and videos on your website can turn away your potential customers.
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