The Science of Color in Marketing
- Can your choice of colors influence your sales?
- Why can color determine winning or losing in business and sport?
We see colors around us all the time, but do we consciously pay attention to them? Our brains have many hidden associations with color. Very often, those associations are beneath our awareness, but they have a strong impact on our decisions and emotions.
Studies from both Neuroscience and Psychology have uncovered many practical insights on choosing the right colors to boost sales and improve marketing for businesses. In sports, a team’s uniform colors can be a significant factor in determining winning or losing.
- Would you stop at an intersection if the stop sign was painted green?
- Would you drink orange juice that is colorless?
- Would you shop at a Target store if its sign was painted blue?
- Would the Chiefs have won the Super Bowl by wearing green jerseys?
Keynote Speaker on the Science of Color in Business
As a renowned Neuroscientist and a Keynote Speaker, Dr. Terry Wu speaks about the science of color and its application in business and sports. He helps his audience understand the importance of choosing the right color. In his talk, “Choose Your Winning Color,” he will share with you many stories and research studies on how color influences our taste, our cognition and our emotions. Understanding those influences can make or break a business, or shape the winning record of a sports team.
Apply Neuroscience to Your Marketing and Advertising
In his 45-minute keynote, you will learn answers to these questions.
- How can color change our perception of taste?
- What colors enhance our reading cognition?
- Why do marketers need to understand color psychology?
- How did Google leverage its knowledge of color to earn more?
- Why can color affect winning or losing in sports?
- What color to avoid in sales meetings.
- How to choose the right colors for marketing materials.
- How to avoid making costly color mistakes.
Many companies have paid a hefty price because they didn’t understand the science of color. In contrast, some companies have increased their revenues dramatically because they knew the importance of color. Learn from their past failures and successes.