The Science of Color in Marketing and Advertising

• Would you visit a Home Depot store painted green outside?
• Why do most fast food restaurants have yellow in their logos?

We see colors around us all the time, but do we consciously pay attention to them? Our brains have many hidden associations with color. Very often, those associations are beneath our awareness, but they have a strong impact on our decisions and emotions.

For example, when we think of light beer, we associate it with pale yellow. In 1993, Miller Brewing Company came out with its infamous “Miller Clear,” a colorless beer. It was a marketing disaster because it broke the hidden association in consumers’ minds.

Keynote: Choose Your Winning Color

Studies from both Neuroscience and Psychology have uncovered many practical insights into how color affects what we like and what we buy. In business, choosing the right colors boosts sales and improves marketing. However, color is extremely complicated. The human eye can see millions of them.

In this extremely informative keynote, you will see what science has discovered about the impacts of color on our perceptions, emotions and decisions. Understanding those influences can make or break a business. You will hear fascinating stories and interesting research studies that are relevant to every business.

Learning Objectives ~ Get answers to:

• How can color change our taste, smell and emotion?
• How do you get your marketing messages across?
• How do you catch your customers’ attention?
• Why did Google experiment with its blue links?
• How does your product’s packaging affect sales?
• Why do blue food and drink products always fail?

Actionable Takeaways ~ Gain insights into:

• What to wear in sales meetings.
• How to design your marketing materials.
• How to avoid making costly mistakes in product design.
• How to enhance your customers’ experience.
• How to increase sales and leads from your website.

Terry opened the second day at the COLOR22 Conference with his keynote titled ‘Choose Your Winning Color,’ which explored the ways that color impacts every decision we make. Color influences our perceptions of the world around us, even to the point of altering what we smell and taste. Terry gave many real-world examples of how businesses made their color choices for both products and packaging. He also explained the science behind right and wrong color choices. It was an extremely fascinating keynote that the audience couldn’t stop talking about afterward! ~ Toni McQuilken, Senior Editor, Printing Impressions

Science of Color Keynote Speaker

Many companies have paid a hefty price because they didn’t understand the Science of Color. In contrast, some companies have increased their revenues dramatically because they made the right choices by following science. Learn from their past failures and successes.

In his Neuromarketing research, Dr. Wu realized that color plays such an important role in influencing consumers’ buying decisions and choosing the wrong color in business is very expensive. He helps his clients make smart color choices by harnessing the power of science. Through public speaking, he inspires his audiences to better understand the impact of color on human perceptions, emotions and decisions.