Dr. Terry Wu ~ Neuroscientist, Speaker, and Consultant
In the sales training industry, speakers and trainers only teach salespeople how to sell, not Why People Buy. Similarly, in the leadership development industry, speakers and trainers only teach leaders how to lead, not Why People Follow.
The sales training industry doesn’t prepare salespeople to produce predictable and desirable outcomes, leaving selling to chance. The leadership development industry didn’t prepare leaders to face the challenges brought by the pandemic, causing widespread failures.
Turbocharge Your Sales and Leadership with Neuroscience
Dr. Wu has created a new, Neuroscience-powered sales framework that teaches salespeople Why People Buy. In this framework, he reveals why buyers’ decision anxiety is the biggest roadblock in selling. He guides sales and marketing professionals in identifying and reducing that anxiety.
Dr. Wu has also created a new, Neuroscience-driven leadership framework that teaches leaders Why People Follow. In this framework, he reveals how stress and leadership are intricately connected. He has created many actionable ideas and practices for leaders to reduce their and their followers’ stress.
Trainer and Speaker on Sales and Leadership
Dr. Wu studied Neuroscience at Duke University and Vanderbilt University. He received his Ph.D. from Vanderbilt in 1999. He has been in the field of Neuroscience for over 35 years.
Since 2003, he has built a top-notch marketing agency that specializes in online marketing. His company’s services are guided by Neuroscience insights instead of personal preferences or hunches. His company’s clients have gained a solid competitive edge.
Dr. Wu’s expertise in Neuroscience and marketing has led him to the exciting field of Neuromarketing. He has been speaking to business communities about how to apply Neuroscience in sales and marketing. He continues to consult with businesses of all sizes in a wide range of industries to boost their sales.
Since 2020, Dr. Wu has been bringing fresh content into the leadership training and development industry. By explaining and predicting leaders’ and followers’ behaviors through Neuroscience, he guides leaders to lead better with more confidence. From 8 decades of Neuroscience research about how biology shapes our behavior, Dr. Wu has uncovered many unique, new insights into the dynamic between leading and following.
Dr. Wu travels nationwide from his home in the Minneapolis and St. Paul area in Minnesota to deliver powerful content to corporate training events, conferences, and CEO peer groups. He is a Vistage speaker, and business leaders from Vistage have given him top ratings for his Neuroscience-powered content in leadership, sales, and marketing.
Dr. Wu constantly stays current with the latest scientific research and constantly develops fresh content. He has built a reputation for making complex science relatable and practical to his audiences. His insights have impacted more than 2 million people around the world.