Optimize Customer Experience to Boost Sales
- Do your customers like fancy fonts on your website?
- Why is your slow website driving your customers away?
Font choices are all about ease of reading. In a research study, subjects were asked to read instructions for a task. One group got instructions in a simple, clean text font. The other group saw a complex-looking font.
Both groups were asked to estimate how long the task would take. The group seeing the simple font predicted it would take less than half as long as the group seeing the complex font. Hard to read fonts demand more mental processing. The fast-thinking brain always prefers something simple in order to take action.
Optimize Online User Experience with Neuro Web Design
The instant your potential customers land on your website, they unconsciously make a quick judgment about whether they should stay or leave. Websites that are slow to download, heavy with large photos, and thin on content often turn visitors away within 10-15 seconds.
- Do you know what your customers are looking for?
- Can you solve their problems or relieve their stress?
- Is your website easy to navigate?
- Do you offer valuable information?
From a glance at your website, they also make a fast evaluation of your credibility, trustworthiness and reputation. Neuroscience research has revealed that these intuitive decisions made by your visitors have enormous influence on whether they choose your company or your competitors. With competition on the internet becoming more fierce, consumers have more choices in picking the websites that impress them the most. User experience optimization is the ultimate way to separate websites apart.
- Why Your Website Download Speed Matters – According to Google, 57% of its users abandon websites that take more than 3 seconds to download. What is your website’s download speed score?
Check your Google Speed ScoreOur brain craves instant gratification. Your customers don’t have the patience to wait for your website to download. Websites that use large photos or slideshows take longer to download, degrading the user experience. Google uses download speed as an important ranking factor because it knows that slow speed means a bad user experience.
- Do You Know What Your Customers Look for? – First impressions matter. You get just 10-15 seconds to convince each visitor to stay. If they don’t instantly see what they search for or they become confused, they will leave for your competition. Neuro web design that focuses on user expectations can immediately catch visitors’ attention and convince them to stay.Look at Amazon’s main landing pages. The first thing visitors see is a search tool. It is used by most visitors immediately. Google’s home page shows only a search box. That simple design is a great example of user experience optimization.
- Is Your Website Useful? – Your potential customers have problems and want answers or solutions. They want to buy from a company that is trustworthy. Can you convince them that you are the right one to help them? Can you give them at least one reason to stay at your website?Talking endlessly about your company doesn’t make your website useful. Neuro web design employs a wide range of cues, including images, headings and bullet points, to capture and hold their attention. Once you establish an emotional connection with your potential customers, it is possible to persuade them to buy.
- Does Your Website Offer Anything Valuable? – Google offers an optimized user experience by providing accurate search results. Amazon enhances its shoppers’ experience by making it easy to evaluate, compare and buy products. Do you have anything that your competitors don’t?Neuro web design prioritizes product and service information that is the most desirable first. Such information may include pricing, ratings, reviews and return policy. Then, it applies various design elements to keep your potential customers interested and engaged.
- Does Your Website Offer Navigational Cues? – The easier it is for visitors to find relevant information, the better user experience they have. Most visitors want more information before making up their minds. Neuro website design makes it easy and intuitive to find additional web pages. Emotional triggers can prompt clicking of additional links. Well-designed navigational features and hot-button topics subtly lead the way.Let users choose their own paths through your pages by presenting clearly identifiable links.
- What Motivates Your Customers to Buy? – What triggers the buying decision? A well-designed website that applies Neuromarketing principles will make conversion easy everywhere. It will also make it obvious how to convert effortlessly. Evoke emotions and feelings to stimulate action in subtle but powerful ways.Social confirmation cues, discount offers, free shipping or add-ons, time-limits and scarcity are just some of the ways to convince visitors to act immediately. Conversion is always a fast-thinking reaction. After gathering information, making comparisons and weighing options, most of your visitors will act unconsciously to make that final decision. Neuro web design, along with user experience optimization, gives them just a nudge of encouragement.
Optimize Customer Experience for Offline Shopping
Our experience comes from our senses. Our 5 major senses interact with other and influence each other. What we feel, see, smell, touch and taste can unconsciously influence our decisions and judgments. For example, many supermarkets have an in-store bakery. The bakery releases aromas that makes shoppers hungry. Hungry shoppers buy more. A research study found that the background music in a wine store could influence shoppers’ purchases. Compared to pop music, classical music makes shoppers buy more expensive wines.
By understanding how our senses influence our unconscious decisions, Neuromarketing helps businesses create better customer experiences. Better experiences increase sales.
Neuromarketing Enhances User Experience Effortlessly
Consumers are bombarded with advertisements everyday, everywhere. They’re skeptical and often suspicious. That’s why subtlety and finesse are so important to creating a better experience for customers online and offline. Brute force techniques interfere with a positive user experience and can trigger negative decisions. That’s why just applying a few Neuromarketing tips often backfires. It takes expertise and experience to weave decision triggers seamlessly into the whole customer experience.