Neuromarketing Services

Good User Experience Starts with Simplicity

Do your customers like those fancy, artistic fonts on your website?

User experience optimization

Font choices are all about ease of reading. In a University of Michigan study, subjects were asked to read instructions for a task. One group got instructions in a simple, clean text font. The other group saw a complex-looking font. Both groups were asked to estimate how long the task would take. The group seeing the simple font predicted it would take less than half as long as the group seeing the complex font. Hard to read fonts demand more of the brain and reduce motivation to act.

Optimize User Experience with Neuro Web Design

The instant your potential customers land on your website, they unconsciously make a quick judgment about whether they have come to the right place. That judgment dictates whether they will stay or leave.

Websites that are slow to download, heavy with large photos, and thin on content often turn visitors away within 10-15 seconds.

From a glance of your website, they also make a fast evaluation of your credibility, trustworthiness and reputation. Neuroscience research has revealed that these intuitive decisions made by your visitors have enormous influence on whether they choose your company or your competitors. With competition on the internet becoming more fierce, consumers have more choices in picking the websites that impress them the most. User experience optimization is the ultimate way to separate websites apart. Do you know what your customers are looking for? Can you solve their problems or relieve their stress? Is your website easy to navigate? Do you offer valuable information?

Neuromarketing Enhances User Experience Effortlessly

Consumers are bombarded with advertisements everyday, everywhere. They’re skeptical and often suspicious. That’s why subtlety and finesse are so important to website design and content creation guided by neuromarketing principles. Brute force techniques interfere with a positive user experience and can trigger negative decisions. That’s why just applying a few neuromarketing tips from blogs often backfires. It takes expertise and experience to weave decision triggers seamlessly into a web design and its content. For most businesses, hiring a neuromarketing firm that specializes in neuro website design, neuroscience-guided search engine optimization, online conversion optimization, and cost-effective AdWords management is the best solution. It can make all the difference in your success in a highly competitive industry. The quality of every visitor’s experience directly impacts your conversion rates. User experience optimization is crucial in effective web design.

How to Better Persuade Your Customers to Buy with Neuromarketing – Find out what triggers consumers’ decision-making.
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