Solve the Century-Old Problem in Marketing
Is half of your marketing and advertising budget being wasted? If so, do you know which half? Neuromarketing can provide you with the answer.
Historically, advertising strategies were hit-and-miss. Even today, most marketers and advertisers don’t really understand what customers want or need. Many people think that customers decide to buy based on logic and rational thinking. Neuroscience research has revealed that people make most decisions intuitively and out of habit instead. Neuromarketing helps you tailor your ads and content to influence those unconscious choices.
Why Hire a Neuromarketing Firm
Does your website really tell your story? Can it actively trigger action to generate sales and leads? Are you beating your competitors at Google? Do you know what makes people buy from your business?
Your web marketing efforts have just one goal – selling your products and services. An artistic, creative website is useless as a marketing tool. It won’t connect with your customers. Your potential customers come to your website for information and to choose products and services. They are NOT impressed by the artistry or creativity of your web design firm.
Most web designers work to achieve their own ambition. A neuromarketing firm works to bring in more revenues for you.
- How to Trigger Positive Decision-Making – The instant a potential customer lands on your website, the decision-making begins. The reality is that most visitors are gone in less than 10 seconds. Why? Because they didn’t find any reason to stay. The first goal of neuro web design is to capture the visitor’s attention and motivate them to explore. That’s an instant and unconscious decision. After that, the goal of neuromarketing is to retain visitors. Then it leads them to relevant information and stimulates action by engaging slower, analytical thinking. Only a neuromarketing firm specializing in neuro web design, SEO and Pay-Per-Click advertising understands the complexity of the whole conversion process.If you know how the brain responds to different messages and cues, you can apply action triggers that lead your potential customers to positive decisions.
- Why Subtle Cues Work So Effectively – Consumers are bombarded by advertisements that overwhelm all of their senses. In contrast, neuromarketing applies subtle techniques. Most people will never notice them, but they’ll act on them. A thorough understanding of the underlying science is essential for implementing these techniques correctly.For example, the number of clicks a button on the screen receives can depend on its color and font choice. To trigger more clicks, a neuromarketer will select the most effective color and font, based on science and data. An average web designer will choose both for artistic reasons based only on personal preferences. The title of a landing page or the wording of a PPC ad headline can make a dramatic difference in visitor retention or the number of click-throughs. A neuroscience marketing firm can help find the right language. They can increase desired actions by 100% to 500%. That’s an enormous advantage.
- Why Neuromarketing Firms Are in High Demand – As the success of this new way of internet marketing has become more widely known, the demand for it has exploded. Major corporations are actively hiring neuromarketers. Amazon and Google have been leading the way. Changes in websites and user interfaces based on neuroscience principles have boosted profits. More and more businesses have become aware of the benefits. Neuromarketing firms led by neuroscientists are extremely scarce.It’s an extremely specialized field.
- Why Your Bottom Line Depends on Neuromarketing – In every business sector, from consumer-oriented companies to business-to-business enterprises, competition is fierce. Profit margins are shrinking. Making internet marketing successful has become more and more elusive. Every company, from local HVAC companies, real estate brokers and healthcare providers to manufacturers, job agencies and law firms, needs a competitive edge. Comprehensive implementation of neuroscience marketing techniques has a proven track record. Increases in leads and sales from 100% to 500% and more can be achieved.As these new, but highly effective techniques are used by more and more businesses, it will become harder and harder to compete without them. Don’t let your business be left behind.
Harness the Power of Neuroscience Marketing
The goal of this website is to help you understand that neuroscience has provided businesses more essential tools for generating sales and revenues. We want to show you how these tools work together to build success for websites, social media and PPC advertising in every business sector. As one of only a handful of neuromarketing firms led by an experienced neuroscientist, we want to share our knowledge. By exploring these pages, you’ll get a clear understanding, in simple terms, of why and how this proven applied science is growing so rapidly. Armed with that information, you’ll be better equipped to compete in an increasingly competitive marketplace.