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Learn More About Neuromarketing and Neuro Sales

Why Does Yellow Catch Consumers’ Attention and Boost Brand Power – Why do many fast-food restaurants use yellow in their signs? It catches customers’ attention and makes the brand stand out. Yellow is the color of many foods. It unconsciously triggers hunger. But Taco Bell has adopted purple for its sign. Now, the restaurants’ visibility is very low. Choosing color requires a good understanding of science.
How Color Influences Sales and Marketing – In this NEW, 50-minute keynote by Dr. Wu, you will hear real stories and learn about the science of how color can impact your sales and marketing. He will help you avoid costly mistakes. In business, colors are often chosen based on personal preferences of decision-makers or designers. However, color can trigger unconscious emotional responses. Picking the right color out of millions of colors is as hard as winning the lottery.
How the Perceived Motion in an Ad Influences Brand Trust – Recent Neuromarketing research indicates that marketing images showing motion from left to right are more effective in building brand trust. Why? Because the brain sees that direction of movement as more correct. That is because readers of English and European languages read from right to left. Unconsciously, people “feel right” when images reflect our learned reading patterns.
How Non-Round Numbers Influence Our Judgments – Neuromarketing research indicates that how numbers are presented causes our brains to react in different ways. Simple numbers ending with zero are processed and evaluated differently than more complex numbers. Understanding that can help you choose the best strategies for pricing and comparison purposes. It is especially important when framing price comparisons.
How to Use Font Styles to Create Buying Urgency – Making good font choices can mean a big difference in sales. Consumers’ brains react unconsciously to different font styles in advertising. Neuroscience and psychological studies reveal that font styles can have an impact on consumers’ sense of urgency.
How to Increase Sales of Higher-Priced Products – When consumers compare prices, their fast-thinking brains often don’t make precise calculations. By making the price difference between two products more prominent, you can increase the sales of the higher-priced item, by influencing the buyer’s price perception.
How to Frame Your Sales and Marketing Message to Sell More – Your message can trigger positive or negative emotions in your customers and influence their buying decisions. Salespeople and marketers often overlook the importance of this hidden cognitive bias. Understanding how to frame your message correctly can drive up your sales.
Apply Emotional Marketing to Thrive in the Coronavirus Crisis – During the Coronavirus epidemic, smart business leaders can apply emotional marketing to stand out from competition. Solving customers’ concerns first creates strong emotional bonds and lasting memories.
Our Panicked Brains Go Shopping During the Coronavirus Epidemic – Why do people irrationally strip store shelves of bread, milk, bottled water and toilet paper during disasters and emergencies? The answer lies in our brain’s cognitive biases and their tendency to cause us to act quickly without thinking clearly.

Many successful companies are applying new scientific insights to boost their marketing and increase their sales. The results they’re seeing are mind-blowing. We’d like to share the Neuroscience of Selling and Marketing with you. We hope the knowledge you gain will empower you and your business to be more competitive and successful.

Game-Changing Neuromarketing and Neuro Sales Consulting

As the ONLY Neuromarketing consulting firm in the Midwest, we help businesses of all sizes to improve their ROI on sales and marketing by applying Neuroscience, Psychology and Economics. When your sales and marketing are driven by science, you will see exceptional and reliable results.

Schedule Dr. Wu to Speak about Neuromarketing and Neuro Sales

Apply Neuromarketing to Grow Your Business

Learn how Amazon applies Neuroscience to its sales and marketing.
Why Neuromarketing and Neuro Sales Matter to Your Bottom Line
How to Apply Online Neuromarketing to Beat Your Competition
Turbo-Charge Your Website with Neuromarketing
Harness the Power of Persuasion
Cognitive Biases, the Brain’s Shortcuts to Decisions

Over the last 2-3 decades, advances in Neuroscience, Psychology, Economics and Data Science have given us a better understanding of our decision-making. Now, we know with certainty that the human brain makes about 95% of decisions unconsciously. Emotions, feelings and intuition are the primary driving forces of all our decisions, including buying decisions.

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