Neuromarketing Services

How to Boost Your Sales with Neuromarketing

How can offering pricing options increase sales? How do you help customers see a good value?

Neuromarketing Techniques

For newly-introduced products, customers often don’t have a price in mind. Williams-Sonoma discovered that when it brought the first bread-making machine to the market. Priced at $275, sales were slow. Customers were unsure of its value. So, the company introduced a larger model, with a price of $429. When shown side-by-side, customers rushed to buy the original, cheaper model. The more expensive model gave customers a reference point when evaluating the price.

7 Neuromarketing Techniques for More Profts

The ultimate goal of every marketing campaign is to convince potential customers to make favorable decisions. On business websites, social media pages, and Google AdWords, turning potential customers into real customers is always a challenge. That’s why learning more about how the brain works through decision-making is so important.

Neuroscientists, using EEG recording and fMRI scanning, have observed brain activity as people are presented with decision points and make choices.

The understanding gained through this research can be put to the test in carefully controlled experiments. With increasing number of studies, researchers have discovered the following 7 most effective neuromarketing techniques in persuading potential customers to make the buying decision.

Neuromarketing Techniques for Better Conversions

Neuroscience mareketing is not a one-shot solution. Each technique can contribute to higher conversion rates, but they work best when combined in an overall brain-aware strategy. An integrated approach that involves every aspect of your web design, SEO, and AdWords gives you the best outcome. If that sounds complicated, that’s because it is. Major internet marketing companies employ large teams of marketing specialists, content creators and neuro web designers, often led by neuroscientists. As this field has grown, some web design and marketing firms are advertising that they apply neuromarketing in their work. Only a very few of those, like our team in Minneapolis, MN, are directly led by a neuroscientist. If you understand that neuromarketing is the answer, look for a research-based, data-driven neuro web design, SEO, and internet marketing company that can expertly integrate science-based principles throughout your marketing efforts.

How to Optimize User Experience with Neuro Web Design – Search Experience Optimization is the new SEO. Find out why your Google’s rankings depend on it.
Yes! I Want to Learn How to Boost Sales and Revenues. Is your website using neuromarketing techniques to drive up conversion? Get an FREE Consultation