Neuromarketing Services Consulting Speaker Consultant

Neuromarketing Research Consulting Service

Over the past decade, businesses of all sizes have started applying Neuromarketing to understand consumer behaviors. Multiple companies specializing in Neuromarketing have sprung up. Some offer to conduct testing-based market research. Others sell hardware and software that let you conduct your own studies. All promise you new insights into your customers’ buying decisions.

Neuromarketing Consultant

Before you invest tens or hundreds of thousands of dollars in this new type of market research, it is important to ask a few questions.

What is the biggest mistake that CEOs and CMOs make regarding Neuromarketing? They are sold on the promise of advanced brain-monitoring tests. But they waste a lot of money and buy a lot of worthless research data. Consulting with a seasoned Neuroscientist can save you a lot of money and headaches.

Some Neuromarketing firms make it sound like interpreting experimental data is as easy as reading body temperature. In reality, nothing is that simple when it comes to understanding the human brain and consumer behavior.

Why You Need a Second Opinion from a Neuroscientist

Maybe you want to know which logo design for your company connects better with your customers. Perhaps you are interested in making your website design produce a higher conversion rate. Can you change your packaging to increase sales? What emotions does your TV commercial trigger in viewers? How do your price your products or services to motivate buying decisions?

Neuromarketing research can give you insights into consumers’ behaviors and make reliable predictions. Here are the essential steps in creating, executing, and evaluating such a study.

Make the Most out of Your Neuromarketing Investment

Here’s a secret that most Neuromarketing firms don’t tell you: Many thousands of studies have already been done in the past two decades. Very often, those scientifically validated studies can answer your questions better than your own research that costs you a lot of money.

Every year, thousands of well-designed, well-controlled, and meaningful research studies are published in peer-reviewed scientific journals. Most likely, your business doesn’t need to reinvent the wheel to repeat what has been done.

Terry Wu, Ph.D., consults with companies of all sizes and in all business sectors. As a Neuroscientist and marketing expert, his experience enables him to understand complex published research studies and apply their results to answer his clients’ questions.

At a small fraction of the cost of completing even one study, Dr. Wu provides actionable recommendations based on multiple published studies that are relevant to your questions. Before investing a large amount of money in Neuromarketing, consult with Dr. Wu for a better understanding of the science and practical purposes. You will save time and money and avoid confusion.

Anne Berg I was so impressed with this presentation when I first saw it months ago, I had to come back and see it again for a refresher, Terry. Your insights and examples are incredibly valuable to all of us who spend our time in marketing and branding. The role of Neuromarketing in our everyday lives is potent. Even if it’s largely a dynamic within our subconscious. We would all be smarter and better marketers if we pay attention to your keen observations. Thank you for sharing your wisdom with us. It’s deeply appreciated. And I intend to keep coming back for more! ~ Anne Berg, CEO, Vyway Market and Brand Strategy
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