Online Marketing and SEO Speaker
- Why doesn’t your SEO campaign generate sales?
- Why has SEO become so commoditized?
Search Engine Optimization has been around since early 2000s. Many businesses invested heavily in SEO and benefited greatly from it. However, other businesses wasted a lot of money because they hired the wrong companies. Many companies also missed the opportunity to leverage SEO in their marketing due to a lack of understanding.
Since the birth of Search Engine Optimization, major shakeups have rocked this industry many times. Google has been rewriting the rules of the game constantly, making frequent algorithm updates. At the same time, driven by its desire to boost revenues, Google has been pushing organic search listings lower and lower, making them difficult to find. Some industry insiders have even declared that “SEO is dead.”
Keynote and Workshop Speaker on SEO
Millions of articles and hundreds of books have been written about SEO. There are many self-proclaimed experts.
- Who should you listen to?
- What is missing from the overwhelming information?
- Where is this industry headed?
Dr. Terry Wu started his online marketing firm in 2003. His company was one of the first two online marketing firms that specialized in Search Engine Optimization in Minnesota. From his extensive experiences in working with a wide range of businesses for over 17 years, he truly understands what Google is looking for and how it changes its ranking algorithms.
Without conversion, SEO is like heating a house in the winter with the windows wide open. Conversion optimization requires knowledge about buying decisions. This is why Neuromarketing is inseparable from SEO.
Search Experience Optimization, the New SEO
Google has publicly stated that Search Engine Optimization should become Search Experience Optimization. That is exactly what is behind all its algorithm changes. In his 50-minute keynote, Dr. Wu will share with his audience answers for the following questions.
- What does Google really value on a website?
- What is online user experience and why does it matter?
- Why is conversion optimization crucial for top rankings?
- How can you maximize your SEO investment?
- Why should you avoid cheap website templates?
- How to catch your visitors’ attention.
- How you can use valuable content to increase conversion.
- How to apply Neuromarketing in web design.
- Why website speed matters.
Many SEO and online marketing speakers talk about the same old, ineffective techniques. Others present their own secret research results which can’t be validated or duplicated. Now for the first time, you will get a fresh, new perspective about Search Experience Optimization – The New SEO. This is based on scientific, Neuromarketing principles, rather than on guesswork and hunches.
The content was extremely informative and rich with real-life examples and details that can only come from first-hand experience and science-based knowledge. He made a highly intelligent and focused presentation with clarity and passion, and my students were visibly excited and motivated after listening to his presentation. Thank you for sharing your insights with my students. ~ Hyunjoo Im, Ph.D., Associate Professor, Retail Merchandising, University of Minnesota