Neuromarketing Services

Make Your Website Look Authentic

Can internet users spot the difference between photos of real people and stock photos of models?

Neuromarketing persuasion techniques with scarcity

Web users have become more and more sophisticated. They immediately recognize the look of stock photos. Researchers in several studies have found that test subjects spot the difference unconsciously. Subjects believed that photos of real customers, employees and finished products were more authentic and believable. Authenticity is an important factor in establishing trust in your customers’ minds.

Optimize Your Neuro Web Design Visually

Neuroscience research shows that almost 50% of brain activity occurs in the brain’s visual processing centers. That’s why the effective use of photos, images, videos, charts and bullet lists is an important part of user experience optimization. Graphics alone can’t convince shoppers to buy. Only when they are used to evoke emotions and feelings, can they play a role in increasing conversation rates. All too often on business websites, large stock photos waste valuable screen space, while serving no useful purposes. Smart use of graphics, however, has been shown to catch visitors’ attention and lead them to act.

Visual web design optimization guided by neuromarketing makes your overall content much more appealing.

Make Every Visual Element a Neuromarketing Asset

The brain’s attention is instantly drawn to photos, especially those that have human faces. However, if they don’t immediately show relevance to what a potential customer expects to find, they can also be the only thing seen before a quick exit. Large, generic images at the top of a web page often send the wrong message. They also negatively affect user experience because they slow down the website.

Neuromarketing research demonstrates that only relevant images presented in optimized web designs and layouts connect with visitors emotionally and keep them engaged.

Optimize Videos for Neuro Web Design

The popularity of YouTube and constant exposure to TV advertising have conditioned people to pay attention to and view video presentations. On your website, videos that you present will be actively viewed by many visitors. Take advantage of this by using relevant, high-quality videos. They work with your web content to inform, inspire confidence and influence conversion decisions. Consumer neuroscience research suggests ways to optimize them for a better user experience.

Use Subtle Visual Cues for Web Optimization

The overall look and feel of your website is an important visual web design element. From logos, colors and font choices to text layout and illustrations, every optimization effort should be guided by neuromarketing principles. The design should take eye-tracking studies into consideration and lead visitors along the path you want them to follow. Retention and conversion are the ultimate goals. Visual web design is an art, and an optimized user experience is what makes the website useful.

Integrating Web Optimization and Graphic Design

Effective visual web design optimization aims at increasing sales and lead generation. Neuromarketing turns graphic designs into highly functional conversion tools. Through careful attention to how the human brain processes information and makes decisions, neuro web design can create better visual cues to guide your potential customers to explore, shop and buy. Your website should increase your revenues and overpower you competitors. You need to do more than showing your potential customers a pretty model’s face. Activating their brains’ decision-making processes requires intelligent use of photos, images and videos.

Why Online Neuromarketing Can Increase Your Sales by 100% – 500% – Find out the how the latest neuroscience discoveries have revolutionized marketing.
Use Visual Cues to Optimize Your Web Design and User Experience. Watch your revenues and profits grow. Schedule a FREE Consultation