Neuroscience of Sales and Leadership Training Speaker

Make Your Website Look Authentic Visually

A graphic designer can get very creative with color. However, humans are conditioned to reading black text on a white, light gray or light yellow background. Violating this rule makes it hard for your audience to understand your message.

Researchers have found that light yellow and white colors can enhance readers’ cognition when they are used as a background color. As the background color, red, blue, and green impair readers’ cognition.

Visual Web Design Optimization Neuromarketing

When designing your website, you may think white text on a blue or green background looks cool. But in reality, that color combination may prevent you from getting your marketing message across. The most popular websites, like Google, Amazon and Facebook, all have black text on white background.

Can internet users spot the difference between photos of real people and stock photos of models?

Web users have become more and more sophisticated. They immediately recognize the look of stock photos.

Neuro Web Design Neuromarketing Conversion

Researchers have found that test subjects spot the difference unconsciously. Subjects believed that photos of real customers, employees and finished products were more authentic and believable. Authenticity is an important factor in establishing trust in your customers’ minds.

What fonts should you choose? Fancy, artistic fonts? Or plain, simple ones?
User Experience Optimization Neuromarketing

Don’t ditch those boring fonts. People are already positively conditioned to reading them. They are much easier to read than beautiful, cool, complex fonts. The harder it is to read your website, the faster your visitors leave for your competitors.

Optimize Your Neuro Web Design Visually

Neuroscience research shows that almost 50% of brain activity occurs in the brain’s visual processing centers. That’s why the effective use of photos, images, videos, charts and bullet lists is an important part of user experience optimization. Graphics alone can’t convince shoppers to buy. Only when they are used to evoke emotions and feelings, can they play a role in increasing conversion rates. All too often on business websites, large stock photos waste valuable screen space, while serving no useful purposes. Smart use of graphics, however, has been shown to catch visitors’ attention and lead them to act.

Visual web design optimization guided by Neuromarketing makes your overall content much more appealing.

The brain’s attention is instantly drawn to photos, especially those that have human faces. However, if they don’t immediately show relevance to what a potential customer expects to find, they can also be the only thing seen before a quick exit. Large, generic images at the top of a web page often send the wrong message. They also negatively affect user experience because they slow down the website.

Neuromarketing research demonstrates that only relevant images presented in optimized web designs and layouts connect with visitors emotionally and keep them engaged.

Optimize Videos for Neuro Web Design

The popularity of YouTube and constant exposure to TV advertising have conditioned people to pay attention to and view video presentations. On your website, videos that you present will be actively viewed by many visitors. Take advantage of this by using relevant, high-quality videos. They work with your web content to inform, inspire confidence and influence conversion decisions. Consumer neuroscience research suggests ways to optimize them for a better user experience.

Use Subtle Visual Cues for Web Optimization

The overall look and feel of your website is an important visual web design element. From logos, colors and font choices to text layout and illustrations, every optimization effort should be guided by Neuromarketing principles. The design should take eye-tracking studies into consideration and lead visitors along the path you want them to follow. Retention and conversion are the ultimate goals. Visual web design is an art, and an optimized user experience is what makes the website useful.

Integrating Web Optimization and Graphic Design

Effective visual web design optimization aims at increasing sales and lead generation. Neuromarketing turns graphic designs into highly functional conversion tools. Through careful attention to how the human brain processes information and makes decisions, neuro web design can create better visual cues to guide your potential customers to explore, shop and buy. Your website should increase your revenues and outcompete your competitors. You need to do more than showing your potential customers a pretty model’s face. Activating their brains’ decision-making processes requires intelligent use of photos, images and videos.

Attentional Bias Influences What Web Visitors See – How do you guide your web visitors’ attention so that they don’t miss what they look for? Can you direct visitors’ attention?
Amazon’s Neuro Web Design – Learn how Amazon applies Neuromarketing in its web design to optimize customers’ experiences and conversion rates. Its success speaks volumes about its design’s effectiveness.
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