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Sell Expensive Products and Services with Neuromarketing

Price doesn’t exist in a vacuum. It is a predictor of quality and signals social status. It can be inflated by various factors because it is formed inside the consumers’ brains. You can use price to motivate your consumers to buy.

Is a $4,000 diamond ring too expensive? If you compare it to a $1,500 ring, it seems to be. However, put it next to one priced at $10,000, and it looks like a bargain.

Neuromarketing Selling Expensive Products Services

It’s a matter of relativity. Duke University Professor Dan Ariely has studied pricing relativity and its role in decision making. He discovered that prices that stood alone in a vacuum were difficult for the brain to evaluate. You can use this relativity principle to influence price consciousness.

Lower High Price Barriers with Neuromarketing

Telemarketers and infomercial producers know that there is a sweet-spot price that triggers an immediate buying response. That price is $19.95. When it comes to low-priced products or services, people most often buy out of impulse. Those sellers use motivators like time-limits, free shipping, or buy-one-get-one offers. Triggering fast-acting, intuitive thinking gets the job done by eliciting an emotional response.

When it comes to expensive products and services, though, research shows that consumers always engage their slower, analytical thinking.

Customers tend to avoid quick decisions. They want to compare options, prices, brands or service contractors. How do you apply Neuromarketing techniques to lower the barrier and generate more sales?

Sell More High-Value Products and Services

When your services and products are priced above the four figures, marketing and advertising require different approaches. Science-based Neuromarketing can increase the persuasive power of your messages. Crafted by skilled Neuroscientists and marketing experts, it can increase lead generation by 100% – 500%.

Neuromarketing has been adopted by more and more companies, including Google, PayPal, Coca Cola, BMW, Facebook and more. That’s how those leading corporations are dominating in their industries. They’ve embraced this exciting research and applied it across the board. It works for them, and it can work for your company. Our goal is to help companies of all sizes understand these scientific methods. We want you to learn how to become more profitable by using them.

How Relativity Bias Influences Your Prices – Find out why consumers can’t evaluate a product or service without comparison.
How Anchoring Bias Changes Customers’ Perceived Cost – Learn this common bias and its importance in presenting your products or services.
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