Neuroscience of Sales and Leadership Training Speaker

Enhance Your Web Design with Neuromarketing

The human brain has a large area designated for facial recognition. The quickest way to evoke a positive feeling about your business is to show the face of a happy customer.

Neuroscience research shows that almost 50% of brain activity involves processing of visual information. Studies have discovered that testimonials that feature a real customer’s face boost confidence far more than the same praise without a photo.

Neuromarketing Web Design Conversion Optimization

The human face attracts readers’ attention immediately and unconsciously. Plus, it adds the persuasive power of social proof. Increased visitor confidence always pays off through higher conversion.

Why Neuro Web Design Converts Better

97% of web design companies build websites to impress their clients, instead of their clients’ customers. They typically use some large stock photos to fill up the screen. But, these websites offer little beyond that.

Will anyone buy your products or services simply because your website has better stock photos?

Your website’s job is to attract, retain and convert your customers. A design that only pleases the eye falls far short. In fact, most graphical designs built with cheap templates perform dismally. In contrast, a website design based on Neuromarketing principles delivers top-notch performance.

It gives visitors what they seek and nudges them to take action. That translates into more sales and profits.

Maximize Your Sales through Neuro Web Design

If your current website isn’t performing, it is time for a revamp. Take a close look at your direct competitors’ websites. Chances are they all look pretty much the same. Why try to duplicate those designs? Odds are they all have conversion rates that are just average.

Now, visit the websites of very successful companies in your business. Try to look at every website from the perspective of a potential customer. You’ll probably recognize Neuromarketing elements at work on the successful websites. You want higher conversion rates and more sales. Web design driven by Neuromarketing can give you that performance.

How Amazon Applies Neuro Web Design to Sell – Amazon relies on Neuromarketing to increase sales. Its Neuroscience-guided web design is simple, but highly effective.
How Attentional Bias Impacts What Web Visitors See – 76% of web users value information that answers their questions and addresses their concerns. Only 10% value the aesthetic appearance of a website. Most cool, pretty websites perform very poorly.
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