Neuroscience of Sales and Leadership Training Speaker

Attentional Bias – The Marketing Power of Repetition

The brain simply can’t process every stimulus that we receive. Most stimuli are ignored by the unconscious mind. How you capture, direct and guide your customers’ attention plays a critical role in sales and marketing. Neuroscience has revealed many powerful insights.

Everyone who has bought or sold a house notices “For Sale” signs and “Open House” signs everywhere. That’s because their real estate transaction sets up an attention bias in their brain. There are no more of those signs on the street than before, but they suddenly seem more visible. Similarly, a person who has started dieting, suddenly becomes more aware of images of food.

Attentional Bias Neuromarketing Sales

The attentional bias is all about what people pay attention to. The fast-thinking brain tends to focus first on things that we think about most often. It also focuses on images, words and concepts that are repeated frequently. In marketing, this tendency can be used to capture and direct attention to your message.

Neuromarketing and Attentional Bias

Psychological studies show that the attentional bias can either create a stronger recognition of images and words or interfere with that recognition, depending on emotional responses. Neuromarketing can make use of this common cognitive anomaly to influence people’s attention. It can subtly affect decision-making in several ways.

Understanding Cognitive Biases Can Boost Sales

The attentional bias is related to the confirmation bias. Both are based on beliefs and how they affect decision-making. Most cognitive biases have connections to others. The fast-thinking, intuitive brain is influenced by all sorts of logical errors and tendencies. Balancing the need to tell a marketing story against feeding the brain the triggers it needs is complicated.

Neuromarketing takes all cognitive biases into consideration, along with the goal of achieving maximum conversion rates. As the only Neuromarketing services company in the Twin Cities in Minnesota, we help our clients navigate that maze and achieve their goals.

How Confirmation Bias Affects Sales – Consumers tend to see what they already know, and avoid what they don’t. How can Neuromarketing guide you to change their minds?
How to Optimize Web User Experience Using Subtle Visual Cues – About 50% of the human brain is responsible for vision. Visual cues play a big role in catching and holding our attention. They can also increase visitors’ trust and confidence in your business.
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