Neuromarketing Services

Attentional Bias – The Marketing Power of Repetition

What gets your customers’ attention? Can you help website visitors focus on their goals? The attentional bias is all about what people pay attention to. The fast-thinking tends to focus first on things that we think about again and again. It also focuses its attention on images, words and concepts that are repeated often. In online marketing, this tendency can be used to capture and direct attention to your message.

Attentional Bias Neuromarketing

Everyone who has purchased a new car discovers that they suddenly see that type of car everywhere. That’s because their purchase sets up an attention bias in their brain. There are no more of those cars on the road than before, but they suddenly seem more visible. Similarly, a person who has started dieting, suddenly becomes more aware of images of food, since they have bcome a new focus.

Neuromarketing and Attentional Bias

Psychological studies show that the attentional bias can either create a stronger recognition of images and words or interfere with that recognition, depending on emotional responses. Neuromarketing can make use of this common cognitive anomaly to influence people’s attention. It can subtly affect decision-making in several ways.

Understanding Cognitive Biases Can Boost Sales

The attentional bias is related to the confirmation bias. Both are based on beliefs and how they affect decision-making. Most cognitive biases have connections to others. The fast-thinking, intuitive brain is influenced by all sorts of logical errors and tendencies. Balancing the need to tell a marketing story against feeding the brain the triggers it needs is complicated. Neuromarketing takes all cognitive biases into consideration, along with the goal of achieving maximum conversion rates. As the only neuromarketing services company in the Twin Cities in Minnesota, we help our clients navigate that maze and achieve their goals.

How does confirmation bias affect your sales? Consumers tend to see what they already know, and avoid what they don’t.
What does it take to get and hold customers’ attention? Attentional biases can confuse the brain and disrupt your message. Get a FREE In-Depth Analysis