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Amazon’s Persuasion Design Makes the Sale

Millions of people have watched this insightful program by Big Think, featuring Dr. Terry Wu exclusively. He explained that the persuasion techniques used by Amazon and how those techniques keep its customers to buy again and again. Amazon focuses on helping its customers to buy everything, instead of selling them something.

Persuasion design is everywhere on Amazon. When a customer searches for an item, like a Windows laptop PC, Amazon displays a long list of recommended products. Shoppers can select options to narrow their choices. Select items are highlighted with orange banners, like “Best Seller” or “Amazon’s Choice.” Such flags activate the brain’s Bandwagon cognitive bias to motivate shoppers to explore further.

Amazon Persuasion Techniques

On the product page, the focus is on the product images. Shoppers can view the item from several perspectives. Social proof persuasion appears at the top of the description, in the form of a star review that shows the number of reviews. The number of answered questions is a subtle hint of the purchase volume.

The “#1 Best Seller” label uses the Bandwagon effect cognitive bias to nudge shoppers to make a decision.

Next, a price reduction triggers the shopper’s Relativity cognitive bias. Savings are shown by comparing with an earlier price and showing the actual savings. Amazon also offers money-saving bundled options with the product.

Harness the Power of Persuasion Design

Applying persuasive design is the key to making your website your BEST sales team. Like Amazon does, combining multiple Neuromarketing-guided design elements amplifies the effectiveness. Putting your persuasive design to work, though, isn’t intuitive. It requires expertise and finesse. That’s where our Neuromarketing company shines. We can help you implement the latest Neuroscience-based sales methods. Contact us for a marketing analysis of your current methods. We provide you a consultation on how you can boost your conversion rate up to 500%.

How Amazon Applies Neuromarketing to Drive up Sales – It uses proven Neuromarketing and persuasive design, customized to suit every shopper. Its effective marketing is powered by Neuroscience, Social Psychology and Behavioral Economics.
How Amazon Uses Neuro Web Design to Help Customers Decide – It has perfected its design to motivate shoppers to buy. See all the subtle cues that you may not even notice.
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