Neuroscience of Sales and Leadership Training Speaker

How Amazon Applies Neuro Web Design

1.1 million people have watched the Big Think program featuring Dr. Terry Wu.

He explained why Amazon is so successful by helping its customers buy. Amazon has created a good shopping experience that puts its customers in control. His insights into consumer behavior will help you make your marketing more effective.

Every business can adopt some of the Neuro Web Design techniques that Amazon employs. Start by looking closely at the part of Amazon’s home page that appears without scrolling:

Amazon Neuro Web Design

First, notice the simple graphical nature of the design. Images quickly capture and hold visitors’ attention. What’s at the top of the screen? Not a huge logo or image. Instead, there’s a search bar to meet each customer’s search intent. Next is personalization.

The customer’s name appears 4 times. Amazon identifies the customer and displays a recent purchase and shows something the customer has recently viewed.

There’s also a clickable slideshow, a reminder of FREE shipping, and links to departments. Most returning customers will either click one of the personalized boxes or search for what they want. If they scroll down, they’ll find more personalized content.

Personalized Design for Customer Attention and Retention

Neuromarketing research shows that establishing personal knowledge with a customer is a powerful retention and motivation tool. Almost everything on the page is personalized for each unique visitor.

Amazon Neuro Web Design Techniques

Amazon creates a customized page for each customer. You can access this page by clicking on the “Your Name’s” link at the top. You will see a long list of recommended products based on your purchase history.

Neuro Web Design for Effective Marketing

Amazon has a huge team of specialists always working to test and improve its neuro designs. Among the team members are neuroscientists and neuromarketers. Assembling such a group of professionals is impossible for smaller businesses. Typical web design and online marketing companies don’t have highly sought-after neuromarketers. To make neuroscience guided marketing work for you, you need a company that is led by a neuroscientist and is staffed with designers, content writers and marketing specialists who understand and use neuroscience research daily.

We are the only Neuromarketing company in the Midwest that specializes applying neuroscience to marketing. Contact us today for a thorough evaluation of your current online marketing. We’ll show you how we can give your business results like Amazon’s, but on a smaller, more cost-effective scale.

How Amazon Applies Neuromarketing – How does Amazon maximize the impact of its website on every customer? Neuro design elements, like personalization, lead customers to buy more and more often.
How Neuromarketing Drives Amazon’s Conversion Optimization – With its big data on what people buy and how they shop, Amazon understands consumer behavior better than any company.
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